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MANAGED EMAIL MARKETING / IN-HOUSE TEAM

Email marketing,
managed from plan
to the next decision.

Sky's dedicated in-house team handles strategy, campaign planning, copy and design, segmentation, automations, deployment and reporting. Delivery work stays connected to that process, so a campaign is not considered finished when someone clicks send.

Discuss your marketing scope
WHAT THE TEAM DELIVERS

One campaign needs
more than a sending tool.

The engagement defines which campaigns and automations we manage, the approval process and the evidence you receive. These are real areas of work—not a promise that every system or channel is included.

01

Strategy & calendar

Define the audience, message purpose, campaign priorities and a calendar your team can approve.

02

Copy & email design

Develop the message and email creative around the approved offer, brand and recipient expectations.

03

Segmentation

Organize permitted audiences by useful customer context and available engagement signals. Keep exclusions and suppression visible.

04

Automations

Build the agreed email sequences and trigger logic, with entry rules, stop conditions and a clear approval path.

05

Campaign deployment

Prepare, test and send approved campaigns through the agreed sending setup. Provider limits and audience permission still govern the send.

06

Reporting & iteration

Review available campaign and delivery evidence, document what changed and agree the next experiment—not just a bigger send.

WHO OWNS EACH DECISION

Managed does not mean
out of your control.

SKY'S IN-HOUSE TEAM

Prepare, implement and review.

Develop the agreed calendar and creative, configure segments and email automations, run checks, deploy approved work and explain the available results. Email Engine supports the managed workflow where appropriate; it is not currently a standalone self-service product.

YOUR TEAM

Own the relationship and approve the send.

Provide audience provenance and consent context, brand assets, accurate offer details and authorized account access. Approve the creative, targeting, automation rules and live schedule. You retain ownership of your audience, domains and provider accounts.

FROM BRIEF TO REVIEW

A working cycle.
Not a one-off blast.

  1. 01

    Agree the brief

    Define objectives, audience, approved sending systems, responsibilities and what is inside the quote.

  2. 02

    Build and check

    Prepare the calendar, creative, segments and automation rules. Check the delivery setup and test what the scope requires.

  3. 03

    Approve and deploy

    Your team signs off the message, targeting and timing. Sky executes within those permissions and the provider's rules.

  4. 04

    Review and improve

    Compare campaign observations with bounces, complaints, unsubscribe and placement evidence where available. Record the next decision.

THE MEASUREMENT BOUNDARY

Measure the campaign.
Keep the limits visible.

We report the evidence the agreed systems actually provide. A sending-service “delivered” event does not prove inbox placement. Test inboxes are samples. Privacy features and automated activity can affect open and click measurements.

Revenue attribution requires a defined method and access to the relevant conversion data. We do not promise a sales result, a fixed inbox rate or universal tracking.

Start with consulting if delivery is the immediate problem
QUOTE-BASED / DEFINED RESPONSIBILITIES

Bring the audience,
the goal and the current setup.

We will define the campaign work, required access, approvals, reporting and fee before starting. Provider usage, IPs, external tools and certificate costs are not included by default. No public fixed package price is implied.

Send a brief to Sky
Book a discovery call